Stop Guessing, Start Converting. Your funnel strategy made simple.

If you’ve been feeling overwhelmed by funnels, like you’re not sure what to share, how to follow up, or how to make it feel natural, you’re not alone.

Here’s what I want you to know: funnels don’t have to be overwhelming.

And they don’t have to feel like a never-ending to-do list.

I’ve spent the last three years building email sales funnels and sales funnel landing pages for myself and dozens of clients.

What I’ve learned?

Funnels that actually work feel simple, aligned, and clear, like a natural conversation, not a sales pitch.

In this post, I’ll show you how to create an evergreen sales funnel that sells, without the burnout.

Funnels can feel confusing because:

✨ There are so many moving parts — landing page funnel setup, email sequences, social posts.

✨ There’s so much advice out there telling you to “do everything.”

✨ It feels like you have to be everywhere at once.

The truth?

Most advice is focused on doing more, not on clarity or connection.

That’s what creates overwhelm, not you!

Here’s the mindset shift that changed everything for me:

Funnels aren’t a list of things to tick off. They’re a journey, a simple, repeatable roadmap that guides your audience from:

✨ “Who are you?”

✨ to “I trust you.”

✨ to “I’m ready to buy.”

When you treat funnels like a checklist, they feel heavy.

But when you see them as an inbound sales funnel, a path that pulls people in naturally, they become easier to build and more effective.

After working with many coaches, creatives and service providers, I’ve found that the best evergreen sales funnels always come back to these five steps:

1.     Get Seen – Show up where your ideal clients are (not just Instagram!).

2.     Build Trust – Share real stories and value so your audience feels seen and supported.

3.     Make Sales – Confidently invite people to your offer—without the hard sell.

4.     Nurture – Stay connected, because a funnel is an ongoing relationship.

5.     Evaluate & Simplify – Refine and tweak to keep it clear and easy.

This is how you shift from feeling stuck to building a funnel that works.

These five steps are your roadmap. But my SIMPLE Framework is how we bring it to life:

S – Strategy: Get clear on your offer and your audience’s journey.

I – Irresistible Freebie: Create a lead magnet that’s directly tied to your paid offer.

M – Messaging: Use real stories and tips in your emails, not just sales pitches.

P – Promote: Focus on content that brings people in, even when you’re offline.

L – Launch and Sell: Guide people step by step to saying “yes!”

E – Evergreen & Evaluate: Keep refining so your funnel grows with you.

This is the same process I use as a sales funnel coach to help clients simplify and succeed.

One client had all the funnel pieces, a lead magnet, nurture sequence, and a sales funnel landing page, but no sales.

We simplified everything:

✨ Refined her lead magnet so it was the perfect first step.

✨ Re-wrote her emails to sound like real conversations.

✨ Cleaned up her landing page funnel for clarity and flow.

The result? Her conversions jumped!

Funnels don’t have to be perfect. They need to feel real and connected.

Guesswork kills momentum.

Funnels only work when you’re clear and confident about each step.

That’s why the SIMPLE Framework exists, to:

✨ Remove the guesswork

✨ Give you a proven, aligned system

✨ Let you sell in a way that feels like you

When you know your sales funnel strategy is solid, you’ll stop second-guessing and start selling.

Here’s how to check if your funnel is ready:

✨ Are you clear on your strategy, or just guessing?

✨ Does your lead magnet connect directly to your paid work?

✨ Do your emails feel like conversations, not just promotions?

✨ Does your funnel landing page guide people naturally to the next step?

If not, it’s time to build a funnel that actually works.

👉 Join the waitlist for Funnels: Simplified and I’ll help you build your evergreen sales funnel with clarity, connection, and ease.

Funnels don’t have to be stressful.

With the right roadmap and a clear strategy, you can build a sales funnel that works while you work (or rest).

Join the waitlist to find out more about Funnels: Simplified. My new course where your favourite sales funnel coach holds your hand through building a converting lead magnet freebie and building all the tech all the way through to your paid offer!