Why your funnel isn't converting (And the simple fix to turn it around)

You’re showing up. You’re posting, creating, and connecting.

But your funnel just isn’t converting visitors into buyers.

Sound familiar?

You’re not alone.

Here’s the truth: it’s not that you’re not working hard enough or that you’re not good enough. It’s that your funnel’s missing the essential pieces that transform curiosity into action.

I’ve spent the last three years building funnels for female coaches and small business owners just like you. Funnels that feel clear, connected, and aligned and that actually work.

In this blog, I’ll share the three hidden mistakes that might be stalling your funnel (no shame here!) and a simple, proven path to finally fix them so you can see the sales and impact you deserve.

A funnel isn’t just a landing page or a fancy email sequence.

It’s a journey.

A step-by-step path that guides your audience from discovering you to trusting you to finally buying from you.

A funnel works when it:

• Introduces who you are and what you offer

• Builds real trust (not just salesy hype!)

• Gently guides your audience to the transformation you provide

If you’re already sharing content, offering a freebie, and following up with emails or posts, you have the pieces.

But if those pieces aren’t connected, your funnel won’t convert.

Let’s be real.

If your funnel isn’t converting, it doesn’t mean you’re failing.

It just means there’s an opportunity to align your funnel so it truly works for you.

Here’s what I hear from so many amazing coaches and entrepreneurs:

• “I feel like I have to be everywhere at once just to get seen.”

• “My freebie isn’t leading to my paid work.”

• “My emails feel more like a pitch than a real conversation.”

• “I’m stuck in a cycle of second-guessing and tweaking.”

I hear you!

And here’s the truth: funnels work best when they’re simple, aligned, and designed to guide people naturally.

That’s what we’ll focus on here.

Even if you’re doing “all the things,” these three mistakes might be holding you back:

✅ 1. No clear transformation

If your offer’s transformation isn’t crystal clear, your audience won’t feel confident saying “yes.” Confusion stalls conversions.

✅ 2. A freebie that doesn’t connect

Your lead magnet should be the first step on the journey to your paid offer, not a random freebie. If it’s not directly linked to your paid work, your funnel stops before it even starts.

✅ 3. Emails that don’t build trust

If your emails are just selling, not serving, your audience tunes out.

Real conversations (not constant pitches!) are what build trust and move people closer to buying.

The best part?

These mistakes are 100% fixable.

Here’s how to start turning your funnel around today — no tech overwhelm needed!

🔹 Get clear on your transformation

What does your paid offer actually do for your clients?

Why does it matter?

🔹 Check your freebie

Does it naturally lead to your paid offer?

If not, tweak it so it feels like the perfect next step.

🔹 Rewrite your emails

Imagine you’re talking to one person you really want to help.

Share stories, tips, and insights that build trust.

🔹 Stop second-guessing

The more you tweak and question, the more momentum you lose.

Focus on clarity, connection, and taking one step at a time.

💡 Pro Tip: Tools like Systeme.io, Flodesk, ConvertKit, or ManyChat can help you build simple, automated email sequences.

But remember: clarity always comes first.

When I stopped trying to do everything and focused on a simple, clear system, everything changed.

That’s why I created the SIMPLE Framework — the proven, beginner-friendly funnel building system for female coaches who want funnels that convert for coaching offers.

Here’s how it works:

✅ S – Strategy

Get clear on your offer and the journey your audience takes. This is the foundation.

✅ I – Irresistible Freebie

Create a lead magnet that’s directly connected to your offer’s transformation.

✅ M – Messaging

Share real stories and show up as you. Let your audience see the real you!

✅ P – Promote

Build visibility through content and evergreen strategies, without feeling like you need to be “everywhere.”

✅ L – Launch and Sell

Guide your audience clearly and confidently to your offer.

✅ E – Evergreen and Evaluate

Keep refining your funnel so it keeps working for you 24 / 7.

This is the system I teach inside Funnels: Simplified. Check it out here.

If you’re nodding along thinking, “This is me!” — you’re exactly where you need to be.

Funnels work when they:

• Feel simple (no duct-taping random bits together!)

• Feel aligned (so they’re sustainable for you)

• Feel clear (no more second-guessing every piece)

You don’t need to overcomplicate it.

You just need a proven, simplified path to guide your audience to that final “yes!”

Funnels don’t have to feel like guesswork.

When they’re built with intention and alignment, they feel like freedom, because they’re working for you 24/7.

Are you ready to build a funnel that converts?

Join the Funnels: Simplified today.

Want more support? Download my free guide Get Seen. Build Trust. Make Sales HERE